Royal Asscher Diamond Company

History and Establishment of Royal Asscher Diamond Company

• The Royal Asscher Diamond Company was founded in 1854 by the Asscher family of gemcutters.
• Its headquarters are located in Amsterdam, the Netherlands, with regional headquarters in New York City and Tokyo.
• The company has a long-standing reputation and is still owned by the Asscher family.
• In 1980, the company was bestowed with the Dutch Royal Predicate from Queen Juliana of the Netherlands.
• The company was established in 1854 by Joseph Isaac Asscher.
• Joseph Asscher passed down his expertise to his five sons.
• The company became known as the Asscher Diamond Company and served famous clients.
• The company was one of the largest diamond polishing companies in the world.
• Royalty, celebrities, and politicians were among the private clients of the company.

The Asscher Cut

• The Asscher cut was designed and patented by Joseph Asscher in 1902.
• It was the world's first patented diamond cut.
• The original design had 58 step-cut facets and a small table.
• Asscher cut diamonds have a square shape with cut corners.
• They are known for their brilliance and the 'hall of mirrors' effect.

The Royal Asscher Cut

• The Royal Asscher Cut was revised by Joseph Asscher's great-grand nephews.
• It has 74 facets and creates a mirrored pool effect.
• The design is inspired by the Cullinan II diamond of the Imperial Crown.
• It combines the brilliance of a round cut with the angles of an emerald cut.
• The Royal Asscher Cut is patented.

Other Royal Asscher Diamond Cuts

• The Royal Asscher Round Brilliant Cut has 74 facets and removes darker elements seen in traditional round diamonds.
• The Royal Asscher Oval Cut has 74 facets and is consistently beautiful.
• The Royal Asscher Cushion Cut has additional faceting on the table and bottom of its design.
• All of the Royal Asscher diamond cuts are patented.
• Each cut has its own unique features and beauty.

Post-War, Royal Title, Authenticity, Fancy Cut Specialists, and Present

• Only ten Asscher family members and fifteen polishers survived the Holocaust.
• The diamond industry in Amsterdam was virtually wiped out during the war.
• The Asscher Diamond Company was destroyed.
• Antwerp emerged as a major diamond polishing center.
• Joop and Louis Asscher chose to rebuild the Asscher Diamond Company in Amsterdam.
• Her Majesty Queen Juliana of the Netherlands granted the Asscher Diamond Company a royal title.
• The royal title was given in tribute to the company's leading role in the diamond industry.
• The Asscher family secured international design patents on all of their cuts.
• Royal Asscher is trademarked and the company owns exclusive rights to the name.
• Each diamond is laser inscribed with the Royal Asscher logo and an identification number.
• The number is logged with the Royal Asscher Diamond Company in Amsterdam.
• A Royal Asscher certificate accompanies the diamond.
• The Royal Asscher Diamond Company is known for being Fancy Cut specialists.
• Consumer interest in generic fancy shape diamonds has grown with the rise of the internet and online sellers.
• Non-round shapes used to be harder to find and purchase.
• Royal Asscher has developed four cuts that are considered the ultimate expressions of beauty.
• Each cut has 16 more facets compared to generic counterparts.
• The fifth and sixth generations of the Asscher family are leading the company.
• Edward Asscher announced his retirement in March 2020.
• Lita Asscher and Mike Asscher will serve as co-presidents of the firm.
• Royal Asscher jewellery is often seen at red-carpet events.
• The company keeps a 'Golden Book' of visitors, including prominent figures such as Emperor Hirohito and Queen Elizabeth II.

Royal Asscher Diamond Company Data Sources