Royal Asscher Diamond Company
History and Establishment of Royal Asscher Diamond Company
- The Royal Asscher Diamond Company was founded in 1854 by the Asscher family of gemcutters.
- Its headquarters are located in Amsterdam, the Netherlands, with regional headquarters in New York City and Tokyo.
- The company has a long-standing reputation and is still owned by the Asscher family.
- In 1980, the company was bestowed with the Dutch Royal Predicate from Queen Juliana of the Netherlands.
- The company was established in 1854 by Joseph Isaac Asscher.
- Joseph Asscher passed down his expertise to his five sons.
- The company became known as the Asscher Diamond Company and served famous clients.
- The company was one of the largest diamond polishing companies in the world.
- Royalty, celebrities, and politicians were among the private clients of the company.
The Asscher Cut
- The Asscher cut was designed and patented by Joseph Asscher in 1902.
- It was the world's first patented diamond cut.
- The original design had 58 step-cut facets and a small table.
- Asscher cut diamonds have a square shape with cut corners.
- They are known for their brilliance and the 'hall of mirrors' effect.
The Royal Asscher Cut
- The Royal Asscher Cut was revised by Joseph Asscher's great-grand nephews.
- It has 74 facets and creates a mirrored pool effect.
- The design is inspired by the Cullinan II diamond of the Imperial Crown.
- It combines the brilliance of a round cut with the angles of an emerald cut.
- The Royal Asscher Cut is patented.
Other Royal Asscher Diamond Cuts
- The Royal Asscher Round Brilliant Cut has 74 facets and removes darker elements seen in traditional round diamonds.
- The Royal Asscher Oval Cut has 74 facets and is consistently beautiful.
- The Royal Asscher Cushion Cut has additional faceting on the table and bottom of its design.
- All of the Royal Asscher diamond cuts are patented.
- Each cut has its own unique features and beauty.
Post-War, Royal Title, Authenticity, Fancy Cut Specialists, and Present
- Only ten Asscher family members and fifteen polishers survived the Holocaust.
- The diamond industry in Amsterdam was virtually wiped out during the war.
- The Asscher Diamond Company was destroyed.
- Antwerp emerged as a major diamond polishing center.
- Joop and Louis Asscher chose to rebuild the Asscher Diamond Company in Amsterdam.
- Her Majesty Queen Juliana of the Netherlands granted the Asscher Diamond Company a royal title.
- The royal title was given in tribute to the company's leading role in the diamond industry.
- The Asscher family secured international design patents on all of their cuts.
- Royal Asscher is trademarked and the company owns exclusive rights to the name.
- Each diamond is laser inscribed with the Royal Asscher logo and an identification number.
- The number is logged with the Royal Asscher Diamond Company in Amsterdam.
- A Royal Asscher certificate accompanies the diamond.
- The Royal Asscher Diamond Company is known for being Fancy Cut specialists.
- Consumer interest in generic fancy shape diamonds has grown with the rise of the internet and online sellers.
- Non-round shapes used to be harder to find and purchase.
- Royal Asscher has developed four cuts that are considered the ultimate expressions of beauty.
- Each cut has 16 more facets compared to generic counterparts.
- The fifth and sixth generations of the Asscher family are leading the company.
- Edward Asscher announced his retirement in March 2020.
- Lita Asscher and Mike Asscher will serve as co-presidents of the firm.
- Royal Asscher jewellery is often seen at red-carpet events.
- The company keeps a 'Golden Book' of visitors, including prominent figures such as Emperor Hirohito and Queen Elizabeth II.
Royal Asscher Diamond Company Data Sources