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Article: Eternity ring

Eternity ring

History of the Eternity Ring

  • Diamond eternity ring created in the 1960s by De Beers
  • De Beers had a secret agreement with the Soviet Union for diamond control
  • Prevailing fashion for engagement rings was a single large diamond
  • Soviet gems were small, often less than 0.25 carats
  • De Beers promoted jewelry with small diamonds, leading to the creation of the eternity ring

Campaign Slogan and Target Audience

  • One campaign slogan: 'She married you for richer or poorer. Let her know how it's going.'
  • Aimed at husbands to encourage the purchase of eternity rings
  • Slogan emphasized the symbolic value of the ring
  • Intended to appeal to older, married women
  • Part of De Beers' campaign to avoid stockpiling diamonds

References and Sources

  • 'Awesome guide on infinity rings - What are they used for?' (source not specified)
  • Think Engraved (source not specified)
  • Primestyle: Why Eternity Bands Are So Popular – Top 4 Reasons (source not specified)
  • The Eternity Ring by (source not specified)
  • Finger Rings From Ancient Egypt to the Present Day by Gerald Taylor and Diana Scarisbrick (book reference)

Edward Jay Epstein

  • American investigative journalist
  • Epstein wrote about De Beers' secret agreement with the Soviet Union
  • His article 'Have you ever tried to sell a Diamond?' highlighted diamond industry practices
  • Published in The Atlantic Monthly in February 1982
  • Epstein's work brought attention to De Beers' control over the diamond market

Russia and De Beers

  • Daniel Kempton's article 'Russia and De Beers: Diamond Conflict or Cartel?' (published in the South African Journal of International Affairs)
  • Discusses the relationship between Russia and De Beers in the diamond industry
  • Addresses the potential conflict or cartel-like behavior
  • Provides insights into the dynamics of the diamond market

Eternity ring Mentions

Eternity ring Data Sources

Reference URL
Knowledge Graph

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