Eternity ring – Harry & Co Jewellery

History of the Eternity Ring

Diamond eternity ring created in the 1960s by De Beers
De Beers had a secret agreement with the Soviet Union for diamond control
Prevailing fashion for engagement rings was a single large diamond
Soviet gems were small, often less than 0.25 carats
De Beers promoted jewelry with small diamonds, leading to the creation of the eternity ring

One campaign slogan: 'She married you for richer or poorer. Let her know how it's going.'
Aimed at husbands to encourage the purchase of eternity rings
Slogan emphasized the symbolic value of the ring
Intended to appeal to older, married women
Part of De Beers' campaign to avoid stockpiling diamonds

'Awesome guide on infinity rings - What are they used for?' (source not specified)
Think Engraved (source not specified)
Primestyle: Why Eternity Bands Are So Popular – Top 4 Reasons (source not specified)
The Eternity Ring by mensjewelry.org (source not specified)
Finger Rings From Ancient Egypt to the Present Day by Gerald Taylor and Diana Scarisbrick (book reference)

American investigative journalist
Epstein wrote about De Beers' secret agreement with the Soviet Union
His article 'Have you ever tried to sell a Diamond?' highlighted diamond industry practices
Published in The Atlantic Monthly in February 1982
Epstein's work brought attention to De Beers' control over the diamond market

Daniel Kempton's article 'Russia and De Beers: Diamond Conflict or Cartel?' (published in the South African Journal of International Affairs)
Discusses the relationship between Russia and De Beers in the diamond industry
Addresses the potential conflict or cartel-like behavior
Provides insights into the dynamics of the diamond market

Reference	URL
Glossary	https://harryandcojewellery.com.au/blogs/glossary/eternity-ring
Wikipedia	http://en.wikipedia.org/wiki/Eternity_ring
Wikidata	https://www.wikidata.org/wiki/Q5402803
Knowledge Graph	https://www.google.com/search?kgmid=/m/0dll9mg